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System 1 thinking is more impulse
and
System 2 Thinking is more deliberate.
User Behavior
How Our Minds Work
The tendency to prioritize short-term rewards over long-term goals, even when individuals understand what the optimal choice would be.
The idea that individuals make decisions with limited time, information, and cognitive capacity, often relying on intuition rather than optimal reasoning.
The tendency to judge the likelihood of events based on how easily examples come to mind, rather than actual data.
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